Serving clients and communities to achieve shared aims.

Research

We work with academic and applied research associates using participatory methods to engage communities and understand their culture and context.

With this approach, planning and implementation are based on evidence. The result is greater impact and success in reaching project objectives.

Communication

We develop communication and marketing strategies to guide impactful campaigns in targeted media.

These are implemented by a range of creative support services including design, copywriting, editing, video production, websites, books, brochures and research reports.

Behavioural Change

We employ behavioural science and social psychology to change behaviours and help people to ‘do the right thing’.

Our methods go way beyond education and awareness, such as community-based social marketing, behavioural communication and infrastructural support to make the changes easier.

These embed the desired behaviour into personal routines and social norms in the organisation or community.

Project Management

We work with associates who are selected according to their skillset and the work at hand, and managed through production and implementation.

Flexibility and adaptive management are core to our approach, together with diligent administration and ongoing reporting.

Endorsements

“Hugh has been a valuable asset to the launch and ongoing success of the Saldanha Bay Municipality’s separation-at-source household recycling service to residents.”

David Wright, Senior Manager: Solid Waste and Bulk Water Supply, Saldanha Bay Municipality

“Thanks so much for all the hard work and initiatives.
It was a privilege working with you.”

Prof Rinie Schenck (UWC), DSI/CSIR/SARCHI Chair of Waste
and Society

“We are proud to support the GreenEdge research team
to identify consumer-relevant collection systems
which can be further tested and developed
in partnerships across the value chain.”

Steven Hayes, Kimberly-Clark General Manager South Africa and Southern Africa

“ Hugh’s  experience and extensive knowledge
of the waste management and recycling industry was
a valuable asset.… I would readily recommend him for work requiring competent municipal waste
and recycling communications and media.”

Leander van Oordt, Head: Public Awareness, Education and Communications, Urban Waste Management, City of Cape Town

Clients, Past and Present